YouTube is introducing a transparency tool in Creator Studio for creators to disclose when content is altered or synthetic, in response to viewers’ increasing demand for transparency. This tool requires creators to label content that could be mistaken for real but exempts content using AI for productivity or creating clearly unrealistic media. The roll-out will start on YouTube’s mobile app before extending to other platforms, with future plans to enforce disclosure. YouTube also collaborates with industry groups like C2PA to enhance transparency around digital content.